We help emerging natural and specialty brands get into grocery stores and keep selling there, and we make it easy for buyers to say yes.
We’re software engineers who fell for the creativity of small natural and specialty food brands, and we want more of them in people’s kitchens.
About a quarter of new grocery items are gone within a year, and small brands rarely have anyone watching closely enough to tell slow sales from a store that stopped reordering or a warehouse that ran out. Many of these brands are too small for a traditional broker to take on, and since 2024 several natural food brokers have merged or closed, including the largest natural-focused one.
So we put our engineering experience to work: a team that does the selling and the follow-through, with software doing the desk work so every store gets reviewed each week.
Brands too small for a traditional broker still get a team that pitches, follows up and stays after launch.
No retainers. We’re paid only on what stores we open or manage buy, and we never commit your money without your written OK.
Co-ops and independents get the same care as big accounts.
Every figure comes from real records and says where it came from.
Based in Jersey City, New Jersey.
Studied applied math at UC Berkeley. Built software at Intel and Amazon.
Studied computer science at MIT. Previously an engineer at Apple and Five Rings.